Google India Women in Engineering Award 2008
An initiative by Google, to encourage Indian women to show off their I.T. skills. Google announces an award, Google India Women in Engineering Award, for the Indian women who are still an aspirants to be full-time into I.T. The eligibility criteria is also not a show stopper for academically excellent computer science students, though it rules out many applications.
Well, this is definitely a brilliantly planned way by Google to publicize themselves as great company to work with. Also, this is a step that will enrich Google's HR database of quality profiles and everyone who is into resourcing, knows that it's worth it.
Information Source: Official Google Blog: Google India Women in Engineering Award 2008